Job Description
- Formulate the implementation plan of brand copywriting according to the company's brand promotion project;
- Localized expression of consumer groups on brand copywriting, brand stories and ideas, including but not limited to brand publicity, advertising promotion, activity copywriting, news, etc;
- Be responsible for the content operation of brand activities, and improve the conversion rate of content and community activity by means of creating topics and planning content related interactions;
- Control the marketing and promotion characteristics of major overseas content platforms, and assist the promotion department to output high-quality marketing contents such as activities, special topics, text, pictures and videos;
- Cooperate with other work of the Department and other temporary work arranged by the superior;
1、根据公司品牌推广项目，制定品牌文案工作实施计划；
2、对品牌文案、品牌故事以及理念进行消费群体本地化表述，包括但不仅限于品牌宣传、广告推广、活动文案、新闻等；
3、负责品牌活动的内容运营工作，通过制造话题，策划与内容相关的互动等手段，提升内容的转化率及社区活跃度；
4、把控海外各大内容平台的营销和推广特点，协助推广部输出高质量的活动、专题、文字图片视频等营销内容；
5、部门其他工作的配合和上级安排的其他临时性工作；
Job Tags
Full time, Temporary work, Overseas,