The Senior Communications Manager partners with and advises colleagues across University Advancement and works closely with University Marketing partners to develop strategic direct marketing communications plans that are consistent with branding and appeal to segmented target audiences. The Senior Communications Manager for Direct Marketing reports to the Director of Marketing Communications and is responsible for drafting and executing a variety of content and strategies that effectively promote and advance the university’s mission and goals to an audience of current and potential donors, including alumni, via various direct marketing channels, including direct mail, appeal letters, email campaigns, social media ads, webpages and other digital channels. Responsibilities include writing and editing compelling content, and management of direct marketing projects and initiatives with a number of units across the university.
The Senior Communications Manager for Direct Marketing is also responsible for developing subject matter expertise on the university’s target audiences to better understand their needs and preferences and will help lead the messaging and strategy for calendar year end, fiscal year end and One Tribe One Day, W&M’s annual giving day. This person will also develop messaging for annual giving ads for various publications, including the alumni magazine and digital channels.
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